![]() ![]() ![]() With over 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite is the global leader in social media management. ![]() The disappearing Owly logo can be found here for media use. The campaign also includes a branded hashtag on Twitter for #WorldWithoutNature. Participating brands include English Premier League football teams: Aston Villa FC, Wolverhampton Wanderers FC, West Bromwich, Albion FC, alongside: Birdlife, Brewdog, the Earthshot Prize, PG Tips, Rowse Honey, and many more.īrands are invited to participate on the day by photoshopping the "nature" out of their logo, updating their social media profiles, and posting about their support for the campaign using the #WorldWithoutNature hashtag. The aim was to showcase the growing movement of people around the world calling for urgent global action to address the current crisis for nature. Voice for the Planet was launched at the World Economic Forum in Davos in 2019 on behalf of a coalition of over 25 NGOs. The #WorldWithoutNature campaign is a coordinated effort from the Voice for the Planet coalition, which includes the WWF, World Economic Forum, UNICEF, Conservation International, Earth Hour, and The Nature Conservancy. The idea was highly praised on social media and has now been brought to life with support from WWF and partners including the International Union for Conservation of Nature, the RSPB, the Nature Conservancy, and Conservation International. The campaign was originally established by One Minute Briefs on World Wildlife Day last year. These losses will likely result in a planet that will not be able to support current and future generations of people. The report also shows that if the world continues on with “business as usual”, rates of biodiversity loss seen since 1970 will steadily continue between now and 2050. We hope that people and brands alike realize that a #WorldWithoutNature isn’t a world at all.”Īccording to WWF’s Living Planet Report 2020, global populations of mammals, birds, amphibians, reptiles, and fish have declined by an average of 68% in recent decades. We’re proud to join global brands and help bring light to such an incredible campaign. Owls represent wisdom and strength and are incredibly important to the earth’s larger ecosystem. “We are honoured at Hootsuite to have ‘Owly’ as our symbol. As we live on this Earth, we must understand the impact we have on our ecosystem and deliver on our responsibility to protect our planet,” said Henk Campher, Vice President of Corporate Marketing and Head of Social Impact, Hootsuite. “The preservation of the Earth and the biodiversity that encompasses it is the most critical and important initiative of our time. Vancouver, BC, Ma(GLOBE NEWSWIRE) - Hootsuite, the global leader in social media management, has joined forces with the World Wide Fund for Nature (WWF), NGOs, sports teams, and some of the world’s top brands in removing animal and nature references from its branding for World Wildlife Day today, to highlight the catastrophic loss of biodiversity globally and the social and economic risks it poses.įor the first time since its founding in 2008, Hootsuite will remove the ‘Owly’ mascot from its logo for the day on its social media channels, while more than 40 brands from around the world will also remove symbols of nature from their logos to highlight the emptiness of a world without nature. ![]()
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